A method for considering strategic objectives into product requirements has been created to provide alignment between customers and company, or in a more detailed perspective, between customer needs and company strategy. It also claims to manage both market and product requirements throughout the entire Product Development Process (PDP). The method intends to integrate both customer and company information, through the usage of the QFD Matrix "0". The Requirements Management Process (ReMP) guarantees the latter requirements management, e.g., that the product developed and delivered fulfils customer needs selected by the QFD matrix "0". The method development was initiated with a survey of best practices in the academic realm. Once all this information was gathered, the QFD matrix "0" and the ReMP were structured in order to accomplish the objectives of the method. The method herein presented also incorporated a way to assimilate changes in the company strategy, translating its impacts on the product development initiatives that belong to the company portfolio. An application analysis has been made up to exemplify the utilization of the method. The implementation of this method and its correct utilization allows the integration between customers´ needs and senior managers' necessities. Consequently, the likelihood of a company to develop a product that fulfils most of market requirements and company strategic objectives at the same time increases substantially.